In January we launched a thought leadership campaign to promote the core brand values of the leading professional society in optics and photonics, The Optical Society (OSA). Through a series of blogs, feature articles and podcasts we hear inspirational stories and perspectives from scientists and engineers improving the world. In...
In November, Matter PR spearheaded an advocacy campaign for Photonics21 to warn against proposed European science budget cuts that would seriously compromise economic growth and jobs. As the European Commission indicated its intention to drastically cut the Horizon Europe photonics funding by 30%, our campaign argued that jobs, economic growth,...
James Harrison's top tips for making a promotional film with impact and a sense of purpose Many corporate promotional films comprise not much more than a bunch of loosely edited sequences with no sense of logic. Add poor quality sound, misjudged music, and an anodyne voice over, these badly executed...
Matter PR recently delivered a worldwide media campaign to promote PhotonHub Europe, a new pan-European photonics digital innovation hub awarded €19 million investment from the EU’s Horizon 2020 programme. The campaign has helped to position PhotonHub Europe as a leader in the deployment of cutting-edge photonics technologies, and to generate...
A specialist science communication and PR agency can achieve much more than just tell people about your subject or organisation, it can help to position you, your message or brand in the global landscape as a thought leader. As a scientist, or a body with scientific clients, needing professional help...