Cybersecurity Campaign to keep Businesses Safe Online

05 May 2021
In April, we ran a pan-European media campaign to promote a new cybersecurity hub bidding to tackle sophisticated online attacks and stay ahead of cybercriminals.

During the campaign, we generated an audience of over 1.2 million unique monthly readers with coverage in prolific technology websites like UK Tech News and Connectivity IR, policy and innovation titles like Euractiv and leading FinTech title Financial IT.

We helped position the H2020 funded Cyberwiser project as a leading global internet safety educational platform that keeps businesses and academic institutions across the world safe online by giving them access to leading experts and resources that teach them how to deal with malware, spoofing, phishing scams, spam emails, SQL injection and password cracking – all under timed conditions.

By focusing on the free cyber training and the first-ever formal Cybersecurity Professional Register, our campaign helped to position the project as the go-to place for cybersecurity and promoted Europe as a place with a highly skilled cybersecurity workforce. We also highlighted how online fraud and scams like credit card information or account passwords cost the world $600 billion each year.

Ramya Raghu, Communication and PR Executive at Matter PR, said:

“As much as software can help with Cybercrimes and other kinds of online fraud, the industry misses the first-hand experience to go about protecting data. This campaign by Matter PR encouraged advanced users to be trained personally by Cyberwiser, where they get to experience being part of an online phishing scam so they can understand the bigger picture. Matter PR has always promoted ways in which new technology can improve the world and support people learning about, and contributing to, future technologies that solve societal challenges.” is a user-friendly environment dedicated to training professionals in the field of cybersecurity. Aimed at private and public organisations, can prepare an organisation’s cyber response and decision-making processes, leveraging state-of-the-art methodologies and tools to provide a learning pathway that carefully combines theory and practice.

From a mere employee who checks their company email to a systems administrator who protects their company from cyberattacks, can further prepare them to do their job while successfully reducing cyber risks.

Niccolò Zazzeri from said:

“Against a backdrop of increased interconnected devices, advancing AI and improved machine learning, 2020 has shown there is an urgent need for highly-skilled and multi-disciplined cybersecurity professionals. Threat actors are continuing to evolve their ability to avoid detection and rapidly expanding their capabilities with the proliferation of accessible tools and exploits. Our end goal is to democratise cybersecurity training and the empowerment of multi-disciplined teams in public and private organisations.”

The cost of cybercrime in Europe has risen from €10,000 to an average of €50,000 in just one year, and each cyberattack can be costly and unaffordable by many businesses. Training the cybersecurity workforce of tomorrow, enables users to understand the operational and business risks and responsibilities from an organisation-wide perspective with its innovative mix of a theoretical and practical approach.

From Public Outreach to Stakeholder Engagement, Matter PR specialises in helping organisations translate complex scientific projects into compelling stories which help communicate the importance and potential impact of their work.

Established in 2013, Matter PR is one of the only communications agencies specialising solely in engineering, science and technology. Contact us today to see how we can help you with your communications activities.