Thought Leadership

Digital Conferences Engage Global Communities

Our thought leadership campaign continues to promote the core brand values of the Optical Society (OSA), the leading professional society in optics and photonics. Through a series of blogs, feature...

30 06 2021 / Posted by Sam Young
Podcast Explores Diversity, Visibility and Intersectionality

In our podcast for the Optical Society (OSA), we spoke to a group of scientists and engineers improving the world through light science who discussed the great drive toward inclusivity...

19 05 2021 / Posted by Sam Young
Photonics detects brain damage in babies early

Our campaign for Photonics 21 promoted a new technology that uses light to detect the early signs of brain damage in babies. This media campaign helped to position the Tiny...

17 05 2021 / Posted by Ramya Raghu
Campaign highlights key milestone for Science Cloud

Our campaign for Europe's Open Science Cloud celebrated the launch of new €30 million digital infrastructures that will make it easier for researchers to pursue fully-open science. Our campaign led...

14 05 2021 / Posted by Ramya Raghu
Cybersecurity Campaign to keep Businesses Safe Online

In April, we ran a pan-European media campaign to promote a new cybersecurity hub bidding to tackle sophisticated online attacks and stay ahead of cybercriminals. During the campaign, we generated...

05 05 2021 / Posted by Ramya Raghu
Podcast celebrates global science community

In January we launched a thought leadership campaign to promote the core brand values of the leading professional society in optics and photonics, The Optical Society (OSA). Through a series...

28 01 2021 / Posted by Sam Young