We were appointed to deliver an international media campaign for HYPERSPACE, the Horizon Europe and Canadian-backed quantum communications project aiming to build the foundations of a transatlantic quantum internet.
The campaign was delivered on behalf of the EU’s Quantum Flagship, ensuring that the transatlantic project was positioned as part of Europe’s long-term strategy for quantum technologies and digital sovereignty.
When European and Canadian scientists set out to beam quantum-secured data across the Atlantic via satellites, they were tackling one of the hardest problems in modern technology: how to make global communications impossible to hack.
Turning that ambition into international visibility required more than scientific excellence. It needed a story that editors, policymakers and the wider technology world could instantly recognise.
Rather than talk about HYPERSPACE as another research collaboration, Matter PR framed it as something much bigger: the next chapter in the history of global communication.
By drawing a direct line from Marconi’s first transatlantic radio signal in 1901 to today’s race to send quantum-secured messages through space, the campaign transformed high-dimensional entanglement, photon sources and free-space optics into a narrative that technology, business and science journalists could all immediately grasp.
Marconi successfully received the first transatlantic radio signal on 12 December 1901. The signal – the Morse code for the letter “S” – was sent from Poldhu in Cornwall, England, and received by Marconi at Signal Hill in St. John’s, Newfoundland, Canada.
The project was widely seen as a modern echo of Marconi’s pioneering transatlantic radio transmission in 1901. We explored the idea that just as that breakthrough ushered in the age of wireless communication, HYPERSPACE could mark the beginning of a quantum-powered internet built not on cables and code but on entangled particles and the laws of physics.
“HYPERSPACE is working on a way to generate totally secure encryption keys at a distance through space using quantum technology,” said project coordinator Professor Dr. Fabian Steinlechner.
“One day, this could connect entire continents with communication that’s impossible to hack. Today, Europe and Canada are building the foundation for that future by testing how we can transmit quantum signals between satellites and the ground,” – Professor Dr. Fabian Steinlechner
This historical and geopolitical framing allowed the project to speak simultaneously to quantum and photonics specialists, cybersecurity and technology audiences, policymakers focused on digital sovereignty, as well as mainstream innovation media.
We built a layered communications programme that combined a strong narrative (Europe and Canada reconnecting across the Atlantic), authoritative scientific voices from the consortium, and links to cybersecurity, quantum technologies and future digital infrastructure. We combined this with a sense of technological firsts and global competition.
The result was that HYPERSPACE appeared in quantum and photonics outlets, and across broader technology, engineering and innovation media that shape how governments, investors and industry view emerging technologies.
We secured more than 20 independent pieces of coverage across Europe, North America and beyond, reaching large audiences in technology, engineering, science and business media.
Crucially, HYPERSPACE was no longer seen simply as a Horizon Europe consortium: it could be viewed as a strategic transatlantic effort to secure the future of global communications against tomorrow’s hackers.
By combining storytelling, scientific credibility and geopolitical relevance, Matter PR helped establish HYPERSPACE as one of the most visible international quantum communication projects of its kind.
Untangling Quantum Concepts
Quantum communication is a field where the science is complex, but the stakes are simple: who controls secure global networks in the decades ahead.
By translating entanglement, satellites and photonic quantum links into a story about security, sovereignty and the future of the internet, the campaign ensured that HYPERSPACE resonated exactly where its impact will ultimately be decided.
If you are looking for a specialist science communications and PR agency that covers all aspects of science, technology and engineering, please get in touch with us.
Email info@matterpr.com today.
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