news

Filming Innovation

Posted on Sep 12, 2017

This month, our MD David Reid is working with filmmaker James Harrison to create a promotional film on some of the UK and Ireland’s most innovative low-carbon start-ups. The start-ups are part of the EIT Climate-KIC Start-up Accelerator which helps turn great ideas into great businesses in the low-carbon cleantech sector. Filming began last week at the Edinburgh Centre for Carbon Innovation (ECCI) where start-ups were being interviewed after the completion of Phase One of the accelerator programme. Innovations included a solar-powered lantern which can also charge up to four mobile...

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Briefing Global Media on African Armyworm

Posted on Sep 12, 2017

This month, Matter PR has been helping to raise awareness of the spread of Fall Armyworm in Africa and promote a better understanding of the latest scientific research on this devastating infestation. On behalf of our client CABI, we worked in partnership with agencies Grayling and African Laughter, to create a stakeholder and media briefing at one of Africa’s largest and most important agriculture and development conferences, AGRF 2017.  There has been widespread and sometimes highly emotive media coverage on Armyworm in Africa over the past year but much speculation and...

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New Laser Zaps Toxic French Fries

Posted on Sep 12, 2017

Earlier this year, the Food Standards Agency (FSA) issued warnings about eating over-fried potatoes, burnt toast and crisps that can contain cancer-causing chemicals such as acrylamide, deeming them a serious health threat to billions of consumers. During the Summer, Matter PR helped promote the work of an award-winning young scientist who has developed a new laser system that scans peeled potatoes in the factory to detect toxic compounds and prevent them from reaching the consumer. This new technique has been developed by Lien Smeesters, 28, at the B-PHOT Brussels Photonics Team at the...

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Finalist for Volvo PR

Posted on Jun 8, 2017

Finalist for Volvo PR

  Matter PR came 3rd out of over 125 agencies in a recent international procurement process to find a retained PR agency for Volvo Trucks, an unusual achievement for a small, specialist company up against larger, more established brands. The pitch team was commended for its creativity as well as its extensive knowledge of science, engineering, and technology PR.   “This is a fantastic achievement for a small agency like Matter PR and the team did an incredible job to get so far. Volvo were really impressed with the depth of knowledge we have of the science and technology...

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Alien plants win Gold at Chelsea

Posted on Jun 8, 2017

Alien plants win Gold at Chelsea

Congratulations to our client CABI (the Centre for Agriculture and Biosciences International) who won a gold medal at this year’s Chelsea Flower Show for their first-ever solo exhibit – an educational display that showed some of the UK’s most invasive alien weeds including Japanese knotweed. Matter PR worked closely with the CABI PR team to promote the garden to the media and coverage included the Daily Mail, BBC Radio 5 Live, BBC TV News South East Today, i-news, The Telegraph, and the Oxford Mail. The story was reported by 14 individual websites, with a reach (based on IP...

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Say Hi in Munich!

Posted on Jun 8, 2017

Say Hi in Munich!

The Matter PR team will be in Munich later this month at Laser World of Photonics (26 – 29th June) – if you are attending and would like to discuss our photonics campaign or communications opportunities in general please drop us a line. LWoP is the international trade fair for Photonics Components, Systems and Applications. Together with the World of Photonics Congress, the fair unites research and industry and promotes the use and ongoing development in the Photonics industry.   We’ll be based in the press centre all week – if you’d like to arrange to have...

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