news

Finalist for Volvo PR

Posted on Jun 8, 2017

Finalist for Volvo PR

  Matter PR came 3rd out of over 125 agencies in a recent international procurement process to find a retained PR agency for Volvo Trucks, an unusual achievement for a small, specialist company up against larger, more established brands. The pitch team was commended for its creativity as well as its extensive knowledge of science, engineering, and technology PR.   “This is a fantastic achievement for a small agency like Matter PR and the team did an incredible job to get so far. Volvo were really impressed with the depth of knowledge we have of the science and technology...

Read More

Alien plants win Gold at Chelsea

Posted on Jun 8, 2017

Alien plants win Gold at Chelsea

Congratulations to our client CABI (the Centre for Agriculture and Biosciences International) who won a gold medal at this year’s Chelsea Flower Show for their first-ever solo exhibit – an educational display that showed some of the UK’s most invasive alien weeds including Japanese knotweed. Matter PR worked closely with the CABI PR team to promote the garden to the media and coverage included the Daily Mail, BBC Radio 5 Live, BBC TV News South East Today, i-news, The Telegraph, and the Oxford Mail. The story was reported by 14 individual websites, with a reach (based on IP...

Read More

Say Hi in Munich!

Posted on Jun 8, 2017

Say Hi in Munich!

The Matter PR team will be in Munich later this month at Laser World of Photonics (26 – 29th June) – if you are attending and would like to discuss our photonics campaign or communications opportunities in general please drop us a line. LWoP is the international trade fair for Photonics Components, Systems and Applications. Together with the World of Photonics Congress, the fair unites research and industry and promotes the use and ongoing development in the Photonics industry.   We’ll be based in the press centre all week – if you’d like to arrange to have...

Read More

Photonics campaign has real impact

Posted on Apr 27, 2017

Photonics campaign has real impact

Matter PR’s campaign to promote photonics research and technology has been the sector’s most successful global PR campaign ever. In its first year (2016), it generated 524 pieces of media coverage in 28 different countries and reached over 70 million people. Over half of these articles were in trade media targeting potential end-users of photonics research and technologies, and generated real commercial impact as a direct result. Matter PR have successfully delivered the first year of an ongoing campaign on behalf of the European platform Photonics21. The campaign has focused on...

Read More

Science Community Responds to the 2017 Budget

Posted on Apr 10, 2017

Following our briefing on science in the UK’s 2017 budget, here’s our round-up of the main reactions, comment, and analysis from the HE and research community. (Prepare yourself for overuse of the word “welcomed”). The BBC did the most detailed analysis of the robotics, 5G, and driverless car funding announcement, part of the National Productivity Investment Fund (NPIF). They point out that the new investments in robotics and driverless cars are much lower than those being made in other countries, which might make it difficult for the UK to achieve the...

Read More

Matter PR promotes EU’s digital incubator for photonics

Posted on Apr 10, 2017

ACTPHAST, the EU’s digital incubator for photonics, has asked Matter PR to help promote their success stories and raise awareness of their services among a wider range of industry sectors. ACTPHAST (Access CenTer for PHotonics innovAtion Solutions and Technology Support) is a unique “one-stop-shop” for supporting photonics innovation by European companies, which is financially supported by the European Commission under the FP7 framework. Matter PR have already promoted one project with the company Holoxica, a UK-based initiative to develop an interactive holographic video that...

Read More