case study

Making light fantastic

Posted on Sep 5, 2013

Making light fantastic

Matter PR has been working with the Photonics Leadership Group – which represents UK manufacturers, associations, and research institutes – to help them develop a campaign to raise awareness and understanding of the importance of photonics to the UK. Photonics covers any science or technology related to the transmission and manipulation of light such as lasers, fibre optic cables, and barcode scanners. The UK’s photonics industry employs over 70,000 people and is worth in excess of £10 billion to the economy. It’s also one of the few sectors which is enjoying sustained growth...

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Fraunhofer UK Launch

Posted on Jun 11, 2013

Fraunhofer UK Launch

The UK branch of Fraunhofer, Europe’s biggest applied research organisation, was launched at the Royal Academy of Engineering on 23rd May by Business Secretary Vince Cable, paving the way for a major acceleration in high-tech innovation in Britain. Organised by Matter PR, the launch event brought together leaders from business, research, and government to celebrate the addition of Fraunhofer UK to the innovation landscape. It was reported in the Financial Times and received widespread interest from the business and research community. You can read the original press release here and...

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Bubble science

Posted on Jun 4, 2013

Bubble science

In the news today is an interesting story about how researchers at the University of Sheffield have used hot microbubbles to develop a new technique that will allow manufacturers to make food products more efficiently. Whether because they’re fun or because everyone knows what one is, science stories involving bubbles (of all shapes and sizes) always attract plenty of media attention. BBC Four even produced a one hour documentary about the science of bubbles called ‘POP!” In 2003, I wrote a story for the Institute of Physics about antibubbles based on a paper by Stephane Dorbolo...

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New app shows how science fuels growth

Posted on Mar 26, 2013

New app shows how science fuels growth

Growth Stories, a new app for iPad and iPhone was launched this week by EPSRC to showcase the many ways science and engineering contribute to growth – economic growth, growth in new technologies and skills, and how research helps create jobs and wellbeing. With a new story added each week, Growth Stories will feature 50 stories about EPSRC-funded science and how it helps generate growth – from low-cost solar power for the developing world to new medical technologies. The Growth Stories project was created and led by Matter PR’s Managing Director David Reid, who was head of...

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From our archives: extreme observatories

Posted on Mar 4, 2013

From our archives: extreme observatories

Following the announcement that the UK government are providing £88m in funding for what will become the world’s biggest optical telescope, the European – Extremely Large Telescope (E-ELT), we delved into our archives. The E-ELT will be built in Chile’s “mirror valley” (the Atacama desert), but not all observatories are so easy to build or work in. In this feature from June 2006 Sky at Night magazine, Matter PR’s managing director David Reid tours some of the most inhospitable observatories on...

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Getting creative about promoting ‘impact’

Posted on Feb 13, 2013

Getting creative about promoting ‘impact’

Demonstrating the impact of your work is one of the most important challenges for scientists and engineers in the UK. New funding sources often depend on how successful you are in showing that your work is critical to the UK’s future – for economic growth, healthcare, transport, or another key policy area. But scientific research has many different kinds of impact and this is not well understood. Sometimes they are deliberate and intended but often they are unexpected and occasionally even surprising. The UK’s biggest funder of university-based science and engineering is EPSRC and...

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