Posts by matterpr

Photonics reduces waiting time for breast-cancer diagnosis

Posted on Nov 1, 2017

Matter PR recently ran a media campaign to promote the work of a new device that aims to reduce the uncertainty and discomfort in breast cancer diagnosis, turning it into a ‘while you wait’ appointment. The PAMMOTH (or, photoacoustic ultrasound mammoscopy for evaluating screening-detected abnormalities in the breast) combines both light and sound sensors to build up a 3D image of the suspected tumor. A patient simply places their breast in a smooth hemispherical bowl lined with dozens of lasers and is scanned using ‘photoacoustics’, a combination of both photonics and...

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Thought Leadership for a Low-Carbon Economy

Posted on Nov 1, 2017

Last month, Matter PR helped organise a thought leadership event at The Royal Society on Britain’s role in the global transition to a zero-carbon economy. We were working on behalf of EIT Climate-KIC UK & Ireland and in partnership with the All-Party Parliamentary Climate Change Group (APPCCG). Over 100 guests attended the event, which was designed to support Climate-KIC’s positioning with UK Government and other stakeholders as a vehicle for supporting the delivery of the UK’s climate policy ambitions and to facilitate collaboration with European and international partners on...

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How to Create the Perfect PR Film

Posted on Nov 1, 2017

Film-maker and editor James Harrison’s top 5 tips for making a truly effective promotional film. In this age of moving image overload, using video effectively to tell your story is essential, especially if your film is to have impact. Many of today’s corporate videos comprise not much more than a bunch of loosely edited sequences with no sense of logic; add to that poor quality sound, misjudged music, and an anodyne voice over, these badly executed videos lack any real sense of purpose. There are some very good reasons why engaging a professional filmmaker is preferable to...

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Filming Innovation

Posted on Sep 12, 2017

This month, our MD David Reid is working with filmmaker James Harrison to create a promotional film on some of the UK and Ireland’s most innovative low-carbon start-ups. The start-ups are part of the EIT Climate-KIC Start-up Accelerator which helps turn great ideas into great businesses in the low-carbon cleantech sector. Filming began last week at the Edinburgh Centre for Carbon Innovation (ECCI) where start-ups were being interviewed after the completion of Phase One of the accelerator programme. Innovations included a solar-powered lantern which can also charge up to four mobile...

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Briefing Global Media on African Armyworm

Posted on Sep 12, 2017

This month, Matter PR has been helping to raise awareness of the spread of Fall Armyworm in Africa and promote a better understanding of the latest scientific research on this devastating infestation. On behalf of our client CABI, we worked in partnership with agencies Grayling and African Laughter, to create a stakeholder and media briefing at one of Africa’s largest and most important agriculture and development conferences, AGRF 2017.  There has been widespread and sometimes highly emotive media coverage on Armyworm in Africa over the past year but much speculation and...

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