Posts made in September, 2017

Filming Innovation

Posted on Sep 12, 2017

This month, our MD David Reid is working with filmmaker James Harrison to create a promotional film on some of the UK and Ireland’s most innovative low-carbon start-ups. The start-ups are part of the EIT Climate-KIC Start-up Accelerator which helps turn great ideas into great businesses in the low-carbon cleantech sector. Filming began last week at the Edinburgh Centre for Carbon Innovation (ECCI) where start-ups were being interviewed after the completion of Phase One of the accelerator programme. Innovations included a solar-powered lantern which can also charge up to four mobile...

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Briefing Global Media on African Armyworm

Posted on Sep 12, 2017

This month, Matter PR has been helping to raise awareness of the spread of Fall Armyworm in Africa and promote a better understanding of the latest scientific research on this devastating infestation. On behalf of our client CABI, we worked in partnership with agencies Grayling and African Laughter, to create a stakeholder and media briefing at one of Africa’s largest and most important agriculture and development conferences, AGRF 2017.  There has been widespread and sometimes highly emotive media coverage on Armyworm in Africa over the past year but much speculation and...

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New Laser Zaps Toxic French Fries

Posted on Sep 12, 2017

Earlier this year, the Food Standards Agency (FSA) issued warnings about eating over-fried potatoes, burnt toast and crisps that can contain cancer-causing chemicals such as acrylamide, deeming them a serious health threat to billions of consumers. During the Summer, Matter PR helped promote the work of an award-winning young scientist who has developed a new laser system that scans peeled potatoes in the factory to detect toxic compounds and prevent them from reaching the consumer. This new technique has been developed by Lien Smeesters, 28, at the B-PHOT Brussels Photonics Team at the...

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