Posts made in April, 2017

Photonics campaign has real impact

Posted on Apr 27, 2017

Photonics campaign has real impact

Matter PR’s campaign to promote photonics research and technology has been the sector’s most successful global PR campaign ever. In its first year (2016), it generated 524 pieces of media coverage in 28 different countries and reached over 70 million people. Over half of these articles were in trade media targeting potential end-users of photonics research and technologies, and generated real commercial impact as a direct result. Matter PR have successfully delivered the first year of an ongoing campaign on behalf of the European platform Photonics21. The campaign has focused on...

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Top Ten Voices of Science (2017)

Posted on Apr 10, 2017

By Sam Young, Matter PR’s Head of Media  |  sam@matterpr.com    We’ve surveyed the International, National, online, trade, and social media coverage so far this year to find out which scientists have been the most influential in the media and who are the leading Voices of Science in 2017. Emerging trends include topics such as robotics, 5G, and autonomous systems as well as significant coverage on what it means to be human, our place in the universe, and the creation of UKRI. At the end of Q1, here’s the Top Ten in our 2017 Voices of Science survey – in...

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Science Community Responds to the 2017 Budget

Posted on Apr 10, 2017

Following our briefing on science in the UK’s 2017 budget, here’s our round-up of the main reactions, comment, and analysis from the HE and research community. (Prepare yourself for overuse of the word “welcomed”). The BBC did the most detailed analysis of the robotics, 5G, and driverless car funding announcement, part of the National Productivity Investment Fund (NPIF). They point out that the new investments in robotics and driverless cars are much lower than those being made in other countries, which might make it difficult for the UK to achieve the...

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Matter PR promotes EU’s digital incubator for photonics

Posted on Apr 10, 2017

ACTPHAST, the EU’s digital incubator for photonics, has asked Matter PR to help promote their success stories and raise awareness of their services among a wider range of industry sectors. ACTPHAST (Access CenTer for PHotonics innovAtion Solutions and Technology Support) is a unique “one-stop-shop” for supporting photonics innovation by European companies, which is financially supported by the European Commission under the FP7 framework. Matter PR have already promoted one project with the company Holoxica, a UK-based initiative to develop an interactive holographic video that...

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