Posts made in January, 2017

Science news most trusted by British public

Posted on Jan 23, 2017

Science news most trusted by British public

A new survey commissioned by Matter PR reveals that print and online news stories about science and sports are considered the most trustworthy by the British public. Amid concerns that public trust in experts is at an all time low, this survey shows that science, medicine, and technology news reporting is considered amongst the most honest and trustworthy by the British public. However, almost one third (32%) of Brits believe that no type of news can be considered trustworthy. The survey, carried out for Matter PR by YouGov, asked what news stories the British public believe are the “most...

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International biosciences centre hires Matter PR

Posted on Jan 23, 2017

International biosciences centre hires Matter PR

Last week, Matter PR was retained by one of the world’s leading agriculture and biosciences organisations, the Centre for Agriculture and Biosciences International (CABI). We will be supporting their communications team to help them develop their communications and stakeholder engagement strategy to further raise their profile and reach out to new audiences around the world. The ultimate aim of this work is to position CABI as an internationally recognized thought leader in agriculture and biosciences. CABI (Centre for Agriculture and Biosciences International) is an international...

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Digital wallpaper campaign shines

Posted on Jan 23, 2017

Digital wallpaper campaign shines

While most people were on holiday over Christmas and the New Year, we ran a campaign to promote a new kind of digital wallpaper developed by a collaboration of European scientists called LUMENTILE. Our story went global, with media around the world wanting to cover the announcement of these smart, digital tiles that can change colour, produce pictures (individually or as part of a group of tiles acting as a large screen), or play videos. With the ability to fit the tiles externally to buildings or even vehicles and create an instant camouflage, some speculated they ‘could even make a...

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