Leading research group become Matter PR’s first client

Posted on Feb 20, 2013

Leading research group become Matter PR’s first client

Fraunhofer UK Research Ltd and the Fraunhofer Centre for Applied Photonics, both based at the University of Strathclyde have hired Matter PR to help raise their profile, understand their stakeholder landscape, and organise a national launch event.

Fraunhofer UK is a recently established branch of Europe’s largest application-oriented research organisation. Sitting at the interface between business and university research, Fraunhofer is known to be one of the most successful examples of a national network of technology and innovation centres in the world. They have been a key part of Germany’s success in advanced manufacturing and high-grade engineering.

Tim Holt, executive director of Fraunhofer UK said: “The introduction of the first Fraunhofer in the UK brings huge opportunities for companies, universities, and research organisations based here. We’ve hired Matter PR to help raise awareness of what we do and to organise a national launch event which will help us establish strong relationships with our stakeholder base from the very start.”

You can find out more about Fraunhofer UK at www.fraunhofer.co.uk