Posts made in February, 2013

Leading research group become Matter PR’s first client

Posted on Feb 20, 2013

Leading research group become Matter PR’s first client

Fraunhofer UK Research Ltd and the Fraunhofer Centre for Applied Photonics, both based at the University of Strathclyde have hired Matter PR to help raise their profile, understand their stakeholder landscape, and organise a national launch event. Fraunhofer UK is a recently established branch of Europe’s largest application-oriented research organisation. Sitting at the interface between business and university research, Fraunhofer is known to be one of the most successful examples of a national network of technology and innovation centres in the world. They have been a key part of...

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Symbols matter

Posted on Feb 14, 2013

Symbols matter

Matter’s visual identity takes inspiration from the chemical symbols used in the Periodic Table. But where did its design come from and why have these symbols become so iconic? The Periodic Table of the Chemical Elements was devised by Russian chemist Dmitri Mendeleev in 1871. It was the first time someone had drawn up a table ordering the elements by atomic mass (relative molar mass). Mendeleev noticed that if you arrange the elements in this way there was a regular spacing (or period) between elements of similar characteristics allowing you to organise them in sets. In recent years,...

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Getting creative about promoting ‘impact’

Posted on Feb 13, 2013

Getting creative about promoting ‘impact’

Demonstrating the impact of your work is one of the most important challenges for scientists and engineers in the UK. New funding sources often depend on how successful you are in showing that your work is critical to the UK’s future – for economic growth, healthcare, transport, or another key policy area. But scientific research has many different kinds of impact and this is not well understood. Sometimes they are deliberate and intended but often they are unexpected and occasionally even surprising. The UK’s biggest funder of university-based science and engineering is EPSRC and...

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New agency to focus on promoting science and engineering

Posted on Feb 12, 2013

New agency to focus on promoting science and engineering

Matter PR News Release A new communications agency was launched today which aims to help university scientists and leading research groups inspire the public, government, and business about the importance of science and engineering. Matter PR was established in January by David Reid, former communications chief for the UK’s main funding agency for science, EPSRC, part of the Department for Business, Innovation and Skills. Matter is offering a range of services from strategy development and media relations to government relations and reputation management. The company plans to specialise in...

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